Busch Snow Day

Busch Can in Snow

For the third straight year, Busch is promoting the Busch Snow Day Rebate Program, offering discounts on beer based on how much snow is sitting outside. In 2021, the program is expanding from seven to 31 states. In each state, you will unlock $1 off any Busch product for every inch of snow that piles up from January 1 through March 28.
With over 6,000 submissions in 2021 for the Snow Day rebate, Busch paid out over $60K to consumers and is ready to pay out even more for the 2022 snow season!

Budweiser - Live Like A King Sweepstakes

Budweiser Gold Can Sweepstakes

The Budweiser Team is very excited to announce one of the brand’s biggest cash prize giveaways ever!

Key Budweiser packs will have randomly seeded gold cans that give consumers a shot at winning $1,000,000*. The Live Like a King program will drive huge excitement with consumers. Starting in January 2022 the program will appear on key 12 ounce can packages. The program itself will be supported by a full 360 marketing campaign starting at the beginning of the year.

Find out more info HERE!

Welcome Night Shift Brewing!

NSB Pour

Night Shift Brewing was founded in 2012 by a trio of friends who turned their passion for late night homebrewing into a mission to "craft better". Since then, Night Shift Brewing has set out to craft better beverages and experiences, offering a wide array of unique and complex flavors. We're thrilled to kick off 2022 with their re-launch here in New York! We are starting with a majority of their hoppy flagships and their American Light Lager. More details below:

Ghost Energy

Ghost Energy Drink Logo

No sugar. No artificial colors. No BS. GHOST® ENERGY is the first full disclosure energy drink that delivers on efficacy and the info to ensure you know exactly what you're getting in every can. Combining 200mg of natural caffeine with brain-boosting nootropics to deliver the perfect combo of energy and focus. Find out more about Ghost Energy HERE!

Retailers, Ask your Sales Rep Today!

Night Shift Brewing Launch

Night Shift Brewing full pint glass with logo

Craft New York is proud to announce our newest partnership with Night Shift Brewing! Local to Massachusetts, Night Shift Brewing offers a wide variety of beverages for anyone looking for something new on the shelves, or on the tap lines. Join us in welcoming Night Shift Brewing to the Sheehan Family Companies!


Founders of Night Shift Brewing

SFC Gift to Henry Street Settlement Will Support Youth Services

Henry Street Settlement Logo

Henry Street Settlement Receives Transformative Gift For Youth Services; COVID Recovery

New York, N.Y. —Henry Street Settlement, the social services, arts, and health care organization on the Lower East Side of Manhattan, has received one of the largest private program gifts in its 128-year history, to support youth and family services in the recovery from the pandemic.

Lagunitas VarietI-PAck

Lagunitas Varieti-Pack. From hoppy to hazy, bring sumpin' for everyone

 From hoppy to hazy, this all inclusive IPA variety pack has sumpin' for everyone. It houses 4 outstanding Lagunitas IPAs - IPA, Hazy Wonder, Little Sumpin' Sumpin Ale and Daytime Ale. Lagunitas VarietI-PAck is the first Lagunitas variety of this magnitude and is sure to impress. Learn more about each IPA below. Which one will you be snagging from this 12 pack?

Lagunitas IPA

2021 Annual Holiday Food Drive

2021 Annual Holiday Food Drive

We at Beechwood Sales are committed to supporting the commmunities we serve and are proud to announce the success of our 2021 Annual Employee Holiday Food Drive!
Thank you to all who contributed their time and efforts to help provide meals to the St. John Paul II MKE Food Pantry in Milwaukee this holiday season!

Bud Light Seltzer Sour Variety Packs

Bud Light Seltzer Sour Cans

These flavors are not for the weak! Bud Light turned up the sour on these seltzers and made some amazing fruity flavors that are sure to test your tongue.
Each sour fizzy beverage, designed in an array of colors that correspond with their flavors, offer four new flavors. Featuring Watermelon, Blue Raspberry, Lemon, and Green Apple, these flavors aren’t exactly holiday season staple sips but they sure do sound sour enough to want to try.
The limited edition variety pack colored neon green won’t be hard to find stocked on store shelves!