Welcoming "New Beers, Bourbon, Seltzer and Wine"

  What’s New?

Truly Hard Tea Seltzer:

  

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Try the New Gold Standard.  Introducing New Truly Iced Tea Hard Seltzer.  refreshing hard seltzer meets real brewed tea and fruit flavor for a drink that's liquid gold.  STATS:  ABV 5% ~ Calories 100 ~ Sugars 1g ~ Carbs 2g ~ Gluten Free!

Fruit Smash Hard Seltzer

Fruit Smash Variety Pack

Say bye to basic with Fruit Smash Hard Seltzer. Made with real juice and weighing in at 4.7% ABV with just 100 calories, Fruit Smash Hard Seltzer is a bold and refreshing alternative to your mom’s hard seltzer. Low Cal doesn’t need to be lame. Fruit Smash Hard Seltzer is a bold & great tasting new seltzer that knows how to party!

Fruit Smash is now available in Variety 12 Packs, including 3 Flavors; Berry Blast, Pink Lemonade, and Tropical Punch.

Ask your Sales Rep for Fruit Smash Customer Rebate and "Summer Pools Essentials Giveaway" Signage Today!

O'Hara's Irish Craft Beer

O'Hara's Irish Craft Beer

Founded in 1996, and family owned, O’Hara’s is the largest craft brewery in Ireland. The O'Hara's brothers developed recipes which produce the highest quality beers, and are inspired by historically great brews of the Barrow valley, the traditional heartland of Ireland's brewing industry.

O'Hara's Irish Stout & O'Hara's Irish Red Ale will be statewide and year round offerings. And it will be available in time to stock up for St. Patrick's Day.

NEW! Filtered Search Tool on Retailer Portal

RP Search Tool

Find exactly what you are looking for with the NEW Filtered Search Tool on our Online Retailer Portal!

Now you can sort by Category, Brand, Style, Package, & MORE while you're shopping! Plus check out our current specials, all in one place!

Sign Up Today or Find out More!

Breckenridge Brewery Vanilla Porter

Breckenridge Vanilla Porter bottle image in snow

Breckenridge Vanilla Porter is a true classic, pairing exceptionally well with your favorite chocolate dessert and the perfect gift for a special someone on Valentine’s Day.  

Bud Light Seltzer Lemonade

Bud Light Seltzer Lemonade Variety Pack

Bud Light Seltzer is helping fans kick-off the New Year with a ton of flavor and fun, by announcing the addition of a new product to its successful portfolio – Bud Light Seltzer Lemonade. Packed with lemonade taste, the new variety pack features four delicious new flavors, including Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade.

Welcome Revitalyte Electrolyte Solution

Revitalyte logo and bottle images

Revitalyte was purpose-built for optimal recovery!

Revitalyte was created by people who were tired of inconvenient and embarrassing trips to the baby aisle (we’ve all been there). We created Revitalyte using the same medically-proven formula commonly found in “over the counter” electrolyte solutions. 

Revitalyte treats the symptoms of mild to moderate dehydration, with each ingredient (including the sugar) added in specific quantities to deliver maximum effectiveness.

Michelob Ultra Organic Seltzer

Michelob Ultra Organic Seltzer

Each 12-ounce can will clock in at 4-percent ABV and contain just 80 calories, and zero sugar and carbs. Now available in Variety Packs including three flavors: Spicy Pineapple, Peach Pear, and Cucumber Lime. With more flavors to be expected later in the year.

With many hard seltzer options lining the shelves, Michelob ULTRA Organic Seltzer has found a way to stand out. By being the first national USDA-certified organic hard seltzer, the brand earns a distinction. For consumers who are looking for better for them choices, this designation sets the hard seltzer brand apart.

ANNUAL HOLIDAY FOOD DRIVE

Holliday Food Drive Donation

We at Beechwood Sales are commited to supporting the commmunities we serve and are proud to announce the success of our Annual Employee Holiday Food Drive! Two large trailers of food were dropped off at the St. John Paul II MKE Food Pantry today! Thank you to all who contributed their time and efforts to help provide meals to those in need this holiday season! 

JuneShine Hard Kombucha

JuneShine Hard Kombucha Cans

We are excited to introduce JuneShine to the Wisconsin market! JuneShine Hard Kombucha was started in San Diego by a team of adventurers, artists, and creatives who share a passion and want to leave a positive impact on the environment. They fell in love with the refreshingly smooth taste of jun kombucha and have made it their mission to brew the highest-quality, healthiest jun kombucha there is.​ 

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